Anyone can post on social media and gain a lot of followers, but turning those social media followers into customers is another story. Establishing relationships with your target audience that converts to sales is key to monetizing your social media platforms. Your business could have a huge fan base, but if your followers fail to convert, the complete marketing strategy becomes useless. But don’t worry. With the following tips, you will surely be able to boost your social media conversions and turn your social media followers into customers.
TABLE OF CONTENTS
As your followers increase, take out time to find out who they really are, and what do they care about. What bothers them? What do they like? What they do for a living? Researching your followers is important for two main reasons. First, you can personalize your connection with them and improve your relation. Second, if you do not have a clear picture of your ideal client, then start formulating one. Or, if you do have a clear picture, you can check how well you are attracting them and even more importantly, how you can serve them better.
Communicate on a Personal Level
Everyone likes to feel special. What you need to do is send your followers a tailored and personalized message that includes a short and simple call to action. Begin the message by mentioning something that you find interesting about your follower. Keep it precise, and make it about them. Example, check out the simple call to action on Millennial Money Guide’s Resume Writing Service landing page. It’s clear and precise, just as it needs to be.
Introduce New Stuff Thoughtfully
Introducing thoughtful content is key to converting followers into customers. If you are not sure how to do that, here are a few questions for you to answer:
- Which of your social media networks send the highest leads?
- Which posts did best?
- What is the ideal time(s) for posting updates
- What is the demographics of your followers (location and age)?
Sure, it will be tempting to promote your brand at every chance you get, but you should not stop engaging, interacting and offering great content to your followers. You can throw in some products and special offer announcements in-between interactive posts. That way, they will surely be more impactful.
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Similarly, show your concern by letting them know that their opinions matter to you. Follow up when they ask you a question or leave a comment. Continue showing your concern, just like you would with your everyday friends.
Provide Exclusive Deals
Exclusive content is the king of social media marketing. It strengthens your relationship with your followers, encourages them to interact with your brand on personal and long-term, basis. Make them feel special by offering exclusive deals that will make them keep coming back, over and over. Such deals don’t have to be complex, rather keep them fun and simple. For instance “10% off on our brand new makeup – exclusive for our Instagram followers”.
Arrange a VIP Experience
A great way to converting your followers into customers is to invite them to something personalized and fun. For example, invite your Instagram followers to a Q/A session or host a live chat with your Facebook followers. You can do the same with other sites such as Twitter, YouTube, Google +, etc. Make sure to let them know when to send in their questions.
Promote Your Followers
Promoting your followers is a surefire way to gain credibility, give back to your followers, and strengthen your relationship with them. This doesn’t mean mentioning every follower in your tweets. Instead, pick a specific day of week and use it to promote a follower and explain why you value them.
Count on Social Proof
Testimonials go a long way in reminding your followers about the services and products that you offer. In addition, it shows that others found your services valuable. So encourage your followers to share their feedback, and share the reviews on other social media platforms, on your website, etc.